JUSTIFICATION

Why Do I Need a Website?

A Website can be an inexpensive way to provide customer service, keep in touch with customers, and even help enhance sales. One of the things to keep in mind is that the World Wide Web is an international network, so the reach of potential customers is far greater than local advertising exposure. Also keep an eye on your competition - if they have a website, that may be enough of an argument for you to have a website.

  • Decreased Costs and Paperwork--Whether it's your annual brochure, newsletter or agenda, you can change your content as often as you wish without having to print new copies.
  • Increased Exposure--Having various types of mediums cover your business will allow more exposure for you, therefore more potential to increase your customer base.
  • Extended Exposure--A website dramatically broadens your marketing area and allows you to reach more people locally, regionally, and globally.
  • Bang for your Buck--Websites have multiple purposes. You can advertise, inform, as well as sell.
  • Dual Exposure--Placing your web address in all of your advertising will enhance all of your advertising efforts.
  • Instant Answers--Clients can view commonly asked questions and get the answer instantly. It is time efficient for your clients and yourself.
  • Increased Business--Marketed correctly it can increase your business.
  • Prestige--A professionally designed site makes your company look more professional. It also gives your customers the impression that your company keeps current with new technologies.
  • A website centralizes information about you and your business

And the most important reason why you may need a website:

  • It's Expected! Websites are the Yellow-pages of the future. Everyone assumes a business or organization has a website, and will try to look up information for you on the World Wide Web. What if you're not there, but your competitors are?

Millions of business owners are enjoying the benefits of advertising on a webpage as Internet usage continues to grow at a phenomenal rate.

  • Approximately 66% of Americans use the Internet daily.
  • 39% use the Internet for online purchasing.
  • 35% use the Internet to research products and services.
  • 30% of the rest of the world has access to the Internet.