LOCAL SEARCH ENGINE OPTIMIZATION

Local SEO involves using keywords or search terms that people in your local area are likely to use when searching for your business. For example, phrases like ‘wine shop near Cedarburg’ help residents or visitors in the Cedarburg area find your shop.

In recent years, there has been a significant increase in “near me” search queries. Searches like ‘coffee near me now’ have risen by 150%. Additionally, searches combining “now” with “near me” have grown by 200% over the past few years.

Many mobile users have their location services enabled, as smartphones often have location settings activated by default, and numerous apps require this feature. This allows the Google algorithm to deliver search results that are highly relevant to a user’s current location.

These “near me” searches are crucial for businesses because they connect you with customers precisely when they need your products or services. By leveraging this purchase intent, businesses can experience a significant boost in sales.

There are several steps to getting your site to rank for “near me” searches. One of the most important is to set up a Google Business Profile and optimize it. This tool promotes your Business Profile and business website on Google Search and Maps. If you’re not sure how to do that, please contact me. In addition to optimizing your profile, you should:

• Choose your keywords
• Create great local content
• Create location pages
• Manage your NAP citations
• Encourage customer reviews
• Create a proper schema markup

Please call me at 262-376-1850 to learn how I can help improve your local SEO.